Bally’s Corporation Delivers Q2 2026 Revenue Growth Despite Remote Gaming Duty Rise
Revenue Figures and Year-Over-Year Performance
Bally’s Corporation recorded revenue of $792.23 million (£484.98 million) for the second quarter of 2026, marking a 20.5% increase compared with the same period in 2025, and observers attribute part of this rise to continued expansion in UK-facing operations that helped balance the effects of higher remote gaming duty rates.
The company’s results came after the UK government raised the remote gaming duty from 21% to 40% on April 1, 2026, a change that reduced B2C EBITDAR by $39 million during the quarter, yet overall figures still advanced because of accelerating activity in constant-currency UK revenue that grew 11.6% and reached roughly 13% growth by July.
UK Market Dynamics and Tax Impact
Data shows the duty increase took effect at the start of the second quarter, creating an immediate cost pressure that Bally’s management quantified at $39 million for the B2C segment, and this figure sits within the broader context of operators adjusting pricing and promotional structures to maintain player engagement across digital platforms.
UK revenue growth remained positive in constant currency terms throughout the period, accelerating further into July, which indicates that underlying demand continued to support volume even after the tax adjustment became active.
Strategic Acquisition of Evoke Moves Forward
Bally’s continues to progress its planned acquisition of Evoke, the parent company of William Hill, in a transaction valued at more than £3 billion, and regulatory approvals remain the key next steps before completion can occur.
The deal would expand Bally’s presence in the UK online betting and gaming market by adding established brands and customer bases, while the timing aligns with operators navigating the new duty regime that began in April 2026.
Broader Industry Context in Mid-2026
By September 2026 several operators had reported similar patterns of revenue growth offset partially by the higher duty, and Bally’s figures fit within that landscape where UK-facing segments delivered above-average performance relative to other regions.
Company statements released alongside the earnings highlighted ongoing investment in technology and product development to sustain momentum through the remainder of the year, particularly as the Evoke transaction awaits clearance from relevant authorities.
Financial Metrics and Segment Breakdown
Revenue reached $792.23 million for the quarter, up 20.5% year-over-year, while the $39 million EBITDAR impact from the duty change was isolated to the B2C division and did not prevent overall positive movement in reported totals.
Constant-currency UK growth of 11.6% during the quarter, followed by an approximate 13% rate in July, provided the primary offset, demonstrating that volume increases in that market absorbed a substantial portion of the added tax burden.
Regulatory Path and Next Steps
The £3 billion-plus acquisition of Evoke remains subject to regulatory review, and Bally’s has indicated that the process continues without announced delays as of September 2026, with stakeholders monitoring timelines for final decisions.
Integration planning focuses on combining operational strengths from both organizations while addressing the updated tax environment that applies across the combined UK-facing portfolio.
Conclusion
Bally’s Q2 2026 results illustrate how revenue growth in the UK market can counterbalance specific fiscal changes such as the remote gaming duty increase, with the reported 20.5% rise and accelerating July performance providing measurable evidence of resilience. The ongoing Evoke acquisition adds another layer to the company’s strategic positioning, pending the required approvals. Figures and updates from this period continue to inform industry observers tracking operator responses to the April 2026 tax adjustment.